The bio section—it’s a familiar field that we’re asked to fill in on everything from our resume to our social pages and websites. But have you considered how important this space can be for appealing to potential clients?
In the past few weeks, we’ve discussed narrowing our niche and developing a meaningful brand vision. Now, it’s time to pull it all together into a bio that will capture the right attention and resonate deeply with your target audiences.
Depending on the platform, the space for your bio may be limited to a certain number of characters, like on most social platforms, or maybe you’re working on an About sidebar or page for your website. No matter how much or how little space you’ve got, your bio should introduce yourself and your business to your target audience.
So, how do I create a bio that will shine?
A strong bio will include:
If you have a full About page on your website, you can go into more detail, but be sure to keep it focused on those points about your brand/business that will resonate most with your ideal client and show how you help serve a need or solve a problem.
So far this month, we’ve shared insights on how to pivot your brand and narrow your niche. No matter where you are in your brand or business journey, whether you are in the formation stages or if your brand/business has been around for years, revisiting your brand’s identity helps you determine if your brand, audience and goals are in alignment.
As you continue to create, develop and evolve your brand, having a solid brand vision will provide the strong foundation needed to help you define your goals, establish your voice, reach your audience and set you up to be an expert in your niche.
Now let’s dive a little deeper into what a brand vision is, why it matters and how you can develop an aspirational and meaningful vision for your brand/business.
Why do I need a vision for my brand or business?
Very simply, a brand vision helps give your business guidance and direction.
It also informs or can evolve into a strategic direction for your business, helping to provide differentiation from competitors, resonating with customers, inspiring team members and influencing marketing messaging.
Your brand vision statement doesn’t need to follow a specific formula or fill-in-the-blank template. It could be a sentence or a collection of words or phrases. If it helps to add visuals to bring your vision to life, go for it! As long as your brand vision offers an aspirational path for your brand/business, it can come to life in any way that inspires you.
Additional resources and tools to help hone my brand vision:
What is a niche? What does it mean to narrow your niche?
A niche is the audience that your brand or business serves. Narrowing your niche means focusing on a small, but well-defined, demographic.
Why does defining your niche matter? How will this help my business?
Defining your niche helps drive many aspects of your brand or business. It allows you to better identify your ideal audience, get very specific about the products/services you offer, and helps you target your marketing efforts and speak directly to your ideal audience.
Too often, a brand thinks they can be everything to everyone. But what happens is that you spend more time, energy and money marketing to a wide variety of demographics. If you niche down, you can make better business decisions because you have a clearly defined market segment and a problem to solve. Over time, you’ll be seen as a leader in your niche.
So, how do I define and narrow my niche? What can I do to help set my business apart?
Set aside some time to sit down with a notebook or at your computer and go through these exercises:
Here is a good niche framework to use if you are struggling:
I am (insert title here - remember to be specific, not just saying wedding planner)
who specializes in (insert what you want to be known for or what problems you are solving)
for (insert target audience here)
who (insert either their desire/status or what they want accomplished once their problem is solved).
Now that I’ve spent the time narrowing my niche, how do I attract the right audience to my brand or business?
Once you know your niche, your messaging and product offerings become very targeted to solving your ideal audience’s problem and in turn, you are able to speak directly to your ideal audience. Your messaging is focused and aligned with what your ideal audience is seeking, so you are better able to communicate your product or service offerings.
Have you done the exercise of defining and narrowing your niche? How has it helped you grow your audience, define and market what you offer, or inform your business decisions? Leave us a comment or view our latest Instagram post and let us know!
We all know that COVID-19 has completely disrupted and changed the way we’re used to doing business. Here at GBL, we’ve been beyond impressed with and inspired by some of our members who have pivoted their businesses during these crazy times. They have had to refocus their efforts, redefine what their business means in today’s environment and rethink how to connect with their customers and clients. We really admire their creativity, adaptability and determination. So we asked them to share their experiences and insights with us and with our GBL community.
When it became apparent that most businesses would be shutting down back in March/April, where did you focus your time and energies on your business?
"I shifted focus from my spring weddings that had to be postponed, to finally updating my website. I had been working on my overall brand since the GBL Retreat in January, and hadn't had the time to devote to implementing the changes to my website. I also developed a new wedding package geared toward small intimate weddings and elopements to accommodate couples who still want to get married under the current and ever changing restrictions but don't want to have a full 10-hour wedding day.
I also reopened my Etsy shop to sell my landscape and floral photography. It was something I could do to try and find some passive income to supplement the sessions and events I could not book."
As restrictions eased and businesses began reopening, how did your business respond? How did you adapt your operations or offerings to fit a “new normal”? Was this a new and different direction for your business?
"The whole wedding industry has had to pivot. We have had to factor in new cleaning/social distancing practices into our floorplans, timelines, and overall plans for a wedding day. More and more clients were becoming open to the idea of an elopement, which many of my packages for Blue Dahlia didn’t fit. Be Married was a great fit for this type of client. It’s an elevated elopement from a courthouse wedding, but it won’t break the bank. This was also a good option for couples who wanted to get married, but may be throwing a bigger wedding or reception in the future."
"I honestly didn't change too many things. For the weddings that kept their original dates or moved from the spring to the end of summer, my assistant and I followed protocols for wearing facemasks and social distancing at events. But the overall client experience didn't change at all. They were some of the best weddings we have attended! There were so many obstacles in the couple's way, and you could feel the joy of the day finally happening, even if their guests were masked! The biggest change is how booking future events has changed. I had to rethink my client contracts to account for COVID. And change to phone calls and virtual consultations which really changed how my first impression with my clients happened. Meeting in person is far easier and I prefer it, but with the limitations it wasn't possible. I had to get out of my comfort zone to find new ways of connecting with my clients."
"Our new normal still includes a closed dining area with our only seating being outdoors. Customers must wear masks and most of our transactions are in our drive-thru rather than in house."
How have your clients/customers responded? Did your audience have a new set of needs than what you were previously offering? How were you able to meet the needs of your audience in a new way?
"More clients have opted for my smaller package for weddings, and adding on hours as needed as their plans evolve and change. Booking family sessions and senior portraits has definitely been slower this fall than ever before, but I am able to build better connections with the people who are booking, because I have more time to devote to just them. It has made my client experience better- from faster turnaround time with editing images, to more personalized sessions. Even more detailed and personalized emails when they first contact me. It has given me time to slow down and connect with each person."
"The Midwest sometimes has a slower time adapting to new ideas (especially when it comes to weddings), however, COVID has caused people to really reimagine what weddings look like. Clients that once had large plans for big and expensive weddings, are choosing to pare down. I’ve seen that clients have really taken time to re-evaluate what is important and pertinent to their weddings. Elopements are becoming a more intimate and financially viable way to get married for many people and social distancing guidelines have largely opened the door for that. With Blue Dahlia Events, I didn’t really have an elopement package, but with Be Married, I’ve opened a more affordable all inclusive option for clients. A straightforward and all-inclusive type approach is appealing to clients--especially those that may be trying to plan their weddings for the second time due to COVID."
"We are truly grateful for the love and support our community and customers continue to show us! I knew some customers would not be able to come into CAVU on a regular basis like they were, especially during the quarantine time period. I had some extra 40oz bottles leftover from the previous summer that we would use to sell our lemonade at events. We started bottling and offering our iced beverage options for our customers to enjoy at home in a larger quantity."
Are you focusing on something or working in a way that would’ve been completely unexpected a year ago?
"The biggest change by far is having a much better work life balance with my family. With less sessions, less events, I have more time to give to my family. Which has been really needed during the last few months. I usually overbook myself, say yes to everyone and have little time left for me. I think it has been a big blessing to focus on creating new boundaries that I will continue in the years to come with balancing my business and home life."
"Elopements were definitely on my radar a year ago. More and more clients were asking for an elopement style wedding. However, the speed in which the need for elopements accelerated was pretty substantial once COVID hit. This idea has been in the works for a while, but it’s taken on a new importance due to the pandemic. We’ve gone back to the roots of why people have weddings--to get married. We don’t want to see our clients go into debt over a celebration and we’d love to make it as easy as possible for them."
Looking ahead: how are you approaching 2021 and planning for a new year? What will you be leaning into in the coming year?
"For 2021, I will continue to plan on ways to adapt to the changing market! Our trends are really hard to predict right now. Being flexible, following guidelines from the CDC and continuing to keep my team and customers safe will be my top priorities!"
"Next year for me is almost fully booked for weddings. I have no idea what to expect. Will events resume? Will people feel safe? I hope so. I am very hopeful, especially after how well the weddings that did go forward as planned with precautions in place went this summer. It can be done. I am planning the year like any other, open to book!"
"Planning for 2021 seems unthinkable at the moment. Definitely more online presence, though. We think people will shop different for the 2020 holiday season and we are planning for those changes."
Any words of advice or motivation for other small business owners struggling to pivot or refocus?
"First, remind yourself that this time is unlike anything we have seen in our lifetime! Use this time to really focus on your priorities, find ways to work smarter in your business and come up with small, attainable goals for you to reach to keep you motivated!"
"Stay positive! Do it afraid! Collaborate with other businesses that complement and support each other."
"Don’t be afraid to tap into your community. Lean into other similar type entrepreneurs in your industry. We are all trying our best to make it work and it being a (virtual) village has really taken on a new meaning. I’ve found great comfort in venting, vetting out ideas, and offering advice within the community of other wedding professionals. We’re in this crazy world together—let’s leverage our knowledge to help each other out!"
Our goal with Girl Boss Life Co is to create a community where female entrepreneurs can find support, collaboration and education. We want each member and person our community touches to feel inspired, connected and uplifted.
So for 2020, we’ve mapped out specific themes to help us develop strong brands and smart business habits. These themes will lay the groundwork for our mixers, educational events and book club. We started the year with an essential topic: defining our why and connecting with the right kind of audience.
For our first Book Club meeting, we read Simon Sinek’s Find Your Why. If you’re not familiar with this book, it’s an excellent tool to help you give your business (and your life!) specific purpose and direction. Knowing your why helps you make conscientious and purposeful decisions so you can stay on your path and build a business and life that is meaningful and rewarding.
Our day began with getting to know one another, updating our business headshots and working on creating a mood board for our brands, pulling images, swatches of colors, fabrics, even type treatments that brought our brand to life on paper.
We are thrilled with how the day came together, and it wouldn’t have been possible without every single person who participated, whether as a speaker, sponsor or attendee. We want to send out a big thank you to our speakers and session leaders for sharing their knowledge and hearts with us. Thank you also to our sponsors for helping make this amazing day happen: CAVU Coffee, EatWell, The Marmalade Lily, Emma McMahan Photography, Wonderwell Workshops, and Sweet Viola Designs—we couldn’t have done it without you! Thank you to all of the attendees who came from all over the tri-state: your enthusiasm and encouragement made it such a special day!
If you have ideas or feedback on session topics, workshops, etc, for a future retreat, please send us a note at firstname.lastname@example.org.
We are so exited because our favorite pop up event of the year is happening next weekend! Our annual Holiday Pop Up is such a fun event to sip, shop, and celebrate the season all while supporting local women owned businesses. Last year's Holiday event was such a success and so much fun and we can't wait for this years'! Check out our top 10 reasons to celebrate the season with us!
1. GIRL BOSSES
What makes our event unique is that ALL vendors are women owned ground up businesses. These women work hard year round, whether it be at their brick + mortar stores, selling on Etsy, or running their websites and workshops. They all have incredible stories of why they launched their own businesses and we love to use the Holiday Pop Up to celebrate them and all they do!
One thing that we do pride ourselves on is the atmosphere of our Pop Up events! All of the vendors, attendees, and volunteers are among some of the most cheerful and kind people we've met! We love this about our events and know you will too! Our Pop Ups are smaller than your average "craft market or expo" but that's how we like it! We may not have as many vendors as other shows, but we make up for that in quality of vendors, their dispositions, and the Holiday Cheer that can be felt throughout the event!